How to Lose

How to Lose is not a book about failure. It is a guide to transformation and a mindset shift that helps you see loss in a completely different way.

Reggie Prevail takes readers inside the real work of letting go of ego, fear, perfectionism, and the comfort that holds you back. Through honest lessons and lived experience, he shows how loss becomes the starting point for clarity, discipline, and growth.

It is the book behind the WIN OR WIN framework, written for founders, CEOs, and builders. The work continues weekly in EveryWinsday.